One of the most overlooked pages of a website is the 'About Us' page.
Have a look at your stat's, if it's not the second most viewed page on your website, chances are it will be listed near the top of the most viewed.
Your business 'About Us' page is one of the most important pages on your website and yet many businesses treat it as an afterthought.
When a potential customer is thinking about buying from or engaging with a business online, they're looking for a business they can trust and feel comfortable with.
Your 'About Us' page is often the page that makes or breaks the sale.
Don't be fooled by the Title. It's not about you – it's about your customer! The trick is to show your potential customer why they should buy from you without the heavy sales pitch.
• Show your personality.
• Do not use technical jargon.
• Use real photos of real people.
• Use real testimonials.
• Don't forget to add a Call to Action.
Potential customers want to know they'e dealing with a real business. Tell your story. Be human.
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