Kingston Park Raceway Ticketing System

Kingston Park Raceway recently celebrated their 20th birthday and is Australia's largest and most technically advanced outdoor go kart hire and amusement venue. Rated number 1 in Australia and in the top 10 in the world. The Raceway has over 100 go karts and 3 great go kart tracks to test drivers skills. Kingston Park Raceway offer drivers a true racing experience on an international standard circuit.

• Change to contactless sales and entry.
• Increase online sales
• Improve the interactions and create a faster and smoother way to pass customers through the website to the checkout.
• Be able to offer customer catering and merchandise through the checkout process
• Be able to check availability of the different Karts
• Be able to organise parties for
• Kids parties
• Group Parties
• Corporate Parties

• Improved digital presence 
• Multiple payment options 
• Be able to have customer register online 
• Be able to watch track times via mobile devices 
• Make the race group into a special and elite group to be in and races that for these groups 
• Being able to manage all parts of the operation and website
• Tracking of the performance of the advertising/website relationship and working out the best way to have the website perform better for their users.
  
• Being able to mix ticketing inside the content
• Being able to integrate with the Karting and POS system (Kart2000)

The first step was to review all current website systems, loading speeds and layouts and then add tracking and usability software to understand how visitors were engaging with the website and identify areas that were under performing and where we could boost conversion rates.

We also consulted with management and key personnel involved in using the existing software systems, to find manual areas where the flow of work was being blocked and not currently automated.

After testing and evaluating in WooCommerce, we found that the WooCommerce platform wasn't very flexible and didn't suit the needs of the client. It was decided to build a custom eCommerce platform with FatGalah's PHP WOWPro framework to provide a custom system with flexibility and high usability on website and ticketing and shopping cart.

Enable the selling of both online tickets for events, catering and merchandise and being able to mix into website content. Add custom forms that match the requirements.

• Increase the loading speed on the website. 
• Increase the usage of the content, forms, purchases across the website. 
• Make it easier to add, edit and place content on they website. 
• Add drag and drop content builder with widgets for mixing ticketing and cart objects
• Increase conversion ratio.
• Multiple payment methods.
• Improve the user experience on both mobile devices and desktop. 
• Add methods and tracking to better understand they user's experience. 
• Add Rules and notifications for tickets and events via both SMS and Email
• Private notification management to update heads of departments and staff being able to separate into groups. 
• Version control

FatGalah's WowPro platform to improve the following:

• Page loading speeds
• SEM and SEO presence and direct XML sitemap feed into Google
• Content management system with it's Drag & Drop content builder and customised snippets to standardise the layout of all areas of the website
• Custom responsive website templates to improve user experience
• Products that can have custom template per product. 
• Being able to group or build products from groups of products
• Custom design and monitoring software to improve user flow and conversions.
• Using FatGalah's WowPro content management system's advanced tracking and marketing to improve knowledge to users experience and conversions
• Automatic updates to the existing custom software to remove manual processes.
• Add private discussion module to  FatGalah WowPro to manage and notify heads of departments and staff for rosters and meetings

Added Automate processes for the following:

• Continuous filling of ticket allocations
• Notifications for:
• Registrations
• Online Sales
• Reminders of arrival times
• Rules for allocation and availability:
• Karting Times ranges (all day times)
• Days available
• Session numbers
• Track allocation
• Integration to Kart2000 POS and Karting System for:
• Tickets
• Registrations
• Track Times
• Queue System to manage:
• Notification for both SMS and Emails

Admin Section

Calendar Ticketing Widgets

By producing the website content, ticketing and shopping cart components within FatGalah's WOWPro Framework with Drag and Drop components, this enable the team at Kingston Park Raceway to get the webpage live by quicker by 80% compared to the previous website, which had a direct knock on effect reducing the lead time for advertising to get greater exposure. This lead to an increase in market share by 44%.

Combining content with eCommerce items together on the same page, increased the conversion rate and user experience by 3200%. Website load speeds increased up to 70% faster than previous (Wordpress Woo Commerce) platform which increased the number of pages users opened in any device.

Customising the checkout procedure and adding both catering and multiple payment methods reduced the number of abandon carts and increased the conversion ratios by 65%. 

Removing the human processes from the interactions between the website and existing software Kart2000 POS and karting system mean the allocations and availability were available 24/7.