Thomas Textiles – Unlocking Growth with WOWProV3: Variants, Cartons & Multi-Level Pricing

A struggling WordPress site was holding the business back. By moving to WOWProV3, we enabled product variants, pack and carton sizes, multi-level pricing, and tailored login types, creating a platform that finally matched the way they operate.

As outlined in the Thomas Textiles Project Brief (19-09-2024), the main goals of the project were: 

• Deliver a modern, mobile-friendly design with improved navigation 
• Combine single products, packs, and cartons into one streamlined system, with selectable colour and size 
• Provide better statistics to track promotions and website traffic
• Offer greater control over the website for the client
• Implement a clear search bar with type-ahead functionality
• Support sales for both wholesale and account customers
• Enable online payments
• Include flexible freight options
• Provide training and ongoing assistance to ensure long-term success

The client’s previous WordPress eCommerce platform was poorly organised and frustrating to use, creating barriers for both customers and administrators. 

Key issues included: 

• Unreliable search results - products often failed to appear for relevant searches.
• Confusing product structure- many items were hidden as variants under other products, making them nearly impossible to find.
• Cumbersome navigation - customers had to click through multiple pages just to view product variants like colours and sizes.
• No support for packs and cartons - the site couldn’t display or manage bulk purchase options, restricting sales potential.
• Misleading highlighted call-to-actions - buttons and links directed users to the wrong pages, causing frustration.
  
• Too many homepage links - excessive links cluttered the homepage, reducing clarity and focus
  
• No built-in marketing statistics - the platform lacked tools to track promotions, traffic, and customer behaviour, limiting data-driven marketing.
  
• No training or guidance - administrators and staff received no support, leaving them unable to fully manage the website
  

To address all the challenges and meet the client’s goals, Fatgalah migrated the website from WordPress to WOWProV3, providing a platform fully aligned with the client’s requirements: 

• Consulting and planning - worked closely with the client to define requirements, map workflows, and plan the platform setup.
• Streamlined product management and stock control - single products, packs, and cartons combined with selectable colours and sizes, with full inventory tracking at each level.
• Improved search functionality - clear type-ahead search bar delivering accurate results. 
• Multi-level pricing and user logins - supporting both wholesale and retail customers. 
• Built-in marketing and analytics - enabling tracking of promotions, traffic, and customer behaviour.
• Enhanced website control - easy-to-manage content, products, and promotions.
• Online payments and flexible freight options - simplifying transactions for all customers with multiple delivery methods.
  
• Support for online payments and freight options - simplifying transactions for all customers. 
• Related products and upsells - added throughout the checkout journey to increase average order value
  
• Mobile-friendly, modern design - providing seamless navigation across devices.
• Training and ongoing assistance - including on-site guidance, video tutorials, and online help system to ensure the client can fully leverage the platform.

• Stronger Security - eliminated WordPress vulnerabilities and reduced risks of unauthorized access.
• Improved Stability - API error logging and monitoring minimized downtime and system crashes.
• Faster Performance - WOWProV3 efficiently handles high traffic and complex product setups.
• Seamless User Experience - one unified platform with single sign-on for all users.
• Improved SEO Rankings - enhanced search visibility. 
• Increased Conversions - simplified checkout and automated enrollments boosted sales.
• Easier Maintenance - no more WordPress updates, plugin conflicts.

By migrating from a disorganized WordPress site to WOWProV3, Fatgalah transformed the client’s eCommerce platform into a secure, stable, and high-performing system.

The new platform provides streamlined product and stock management, multi-level pricing and user accounts, built-in analytics, and enhanced payment and freight options.

With a modern, mobile-friendly design, simplified maintenance, and ongoing training and support, the client now enjoys improved customer experience, higher conversions, and a scalable solution that grows with their business.

New Product page

Including colour swatch, Sizes and Packs and cartons. Related products